Digital Image Perfume shoot

so, the second part of our digital image project was to choose a perfume and create an advertisement image to promote this perfume. I chose CKIN2U, in all honesty to start with this decision was because i know the product and i like the appearance of the actual bottle, also as its gold and white i can pretty much go in whatever direction i wanted with the imagery.

but then i thought about it and to accurately represent the brand i needed not just to look at the product itself but just as we did with lime crime in the previous shoot to explore previous imagery CK perfume advertisements have used. 

to start with i was really drawn to the eternity adverts and defiantly thought i could incorporate this into my location, i defiantly wanted to shoot inside. this would avoid a lot of blunders such as weather making interference to my shoot. there are a lot of eternity adverts with couples which i took this comforting vibe

i then looked at poses that the eternity ones had for just women. whilst looking at these images i also studied the styling and noticed the basic make-up and natural beauty look with very clear skin. i also noticed that they are in comfortable relaxed poses.

the other striking image i found was of Kate moss for the obsession cologne now obviously this isn't a perfume but its still the brand i found it helpful to look at both types of advertisement and it still has quite a similar vibe just less comforting and more striking. i didn't want nudity for my perfume shoot as its a younger more fun smell but at the same time this image made me take note that all the models have very athletic figures this was something to take into consideration when choosing my model.

obviously i saved the most obvious advert to look at until last so it didn't influence my ideas too drastically. after all i don't want to copy. but it also helped to see imagery that was in colour as after all i would have to be shooting in colour too. this also showed me that as far as branding is concerned  CKIN2U is advertised much less serious than some of the others and is based at a younger audience. i didn't really see this as much of a problem though as thinking about who i may choose for a model they are all very youthful bubbly looking girls who fit this criteria. 

So eventually I decided on a location of my model Jo's room this way i knew she would feel comfortable and relaxed as much as possible. I chose to style her in low ride jeans and a sports bra as it fits the athletic sporty look that CK prides itself on without her becoming nude and less CKIN2U playful. 

whilst shooting to create more light in order to get better quality pictures i surrounded her with fairy lights. this also added something a bit different to the image. i shot both with and without but these two pictures were by far my favourite, the positioning within the image frame is ideal for negative space for the product and text and my model looks gorgeous. i am happy with how these pictures went in the end now its just time to edit.